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NEXCOM hires an independent research firm to conduct a survey on how much customers save when they shop at their NEX. In September 2017, the research firm shopped for 400 products in various departments including audio, clothing, shoes, cosmetics, greeting cards, hardware, appliances, sunglasses and toys.

The results showed that customers save an average of 22.3% NOT including sales tax. Savings varied in each of the eight market areas surveyed:

Average percent savings not including sales tax:

Bethesda, MD 23.7%
Everett, WA 19.4%
Great Lakes, IL 22.4%
Jacksonville, FL 21.2%
Norfolk, VA 21.5%
Pearl Harbor, HI 25.8%
Pensacola, FL 21.3%
San Diego, CA 22.7%
Home Depot 8.2%
J C Penney 37.9%
Macy's 36.3%
Kmart 15.3%
Office Depot 33.9%
Sears 21.6%
Target 18.3%
Walgreens  28.2% 
Walmart 8.9%