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What it is: A lightweight shampoo that helps build hair volume from the inside out while continuing to improve the health of hair over time.
What it does: It adds volume while you cleanse, dissolving excess oil, lifting and the roots and plumping each strand for weightless, long-lasting body. The shampoo is infused with the brand's first of its kind Alpha Keratin 60ku® protein.
How to use: Work a quarter-size amount of shampoo into a lather between your palms. Apply to wet hair, massage into a wet lather then rinse. Follow with conditioner.