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Conscious Beauty
We’ve identified five fundamental features to look for in conscientious brands, giving you the freedom to be true to your principles and yourself.
Natural Ingredients
Fewer hard to pronounce chemical compounds, more biodegradable and naturally derived ingredients. Better for you and the environment!
Farmacy
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SheaMoisture
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Dr. Squatch
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OGX
Featured BrandVegan
Through innovative use of plant-based alternatives, these brands are going vegan and removing animal byproducts from their goods to offer guilt-free choices.
e.l.f.
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Kitsch
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Bravo Sierra
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Olaplex
Featured BrandCruelty Free
Animal welfare is important to us — that’s why we’ve identified brands that don’t test products and chemicals on animals.
Sol De Janeiro
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Weleda
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Duke Cannon
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amika
Featured BrandResponsible Packaging
Look for biodegradable packaging made using recycled materials to limit the amount of waste you leave behind.
Philosophy
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Alaffia
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EveryMan Jack
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Drybar
Featured BrandGive Back
These brands give back to the community, so every purchase will be a net positive for the world around you.
Anastasia Beverly Hills
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Aura Cacia
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Aveda
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Honest Company
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