Select a Store

This is a public computer

FORGOT EMAIL

FORGOT PASSWORD

MAIN MENU

Sports, Fitness & Outdoors Shop All

MAIN MENU

Office & School Supplies Shop All

MAIN MENU

Specialty Shops Shop All

Seasonal Shop

Conscious Beauty

Brands You Love

For The Planet

Exchange Select

PCS/Moving

Emergency Preparations

Wedding Gift Guide

Military

Marine Corps Uniforms Shop All

Military

Public Health Service Shop All

Men's

Baby & Kids Furniture Shop All

Baby

New & Expecting Parents Shop All

Accessories

Cold Weather Accessories Shop All

Shoes

Deodorant & Antiperspirant Shop All

Personal Care

Cell Phone Accessories Shop All

Electronics

Storage & Organization Shop All

Everyday Home

Home Furnishings & Decor Shop All

Everyday Home

Small Space Furniture Shop All

Furniture

Small Space Furniture Shop All

Furniture

Living Room Furniture Shop All

Furniture

Home Office Furniture Shop All

Furniture

Kitchen & Dining Furniture Shop All

Furniture

Patio & Outdoor Furniture Shop All

Outdoor Home

Fire Pits & Outdoor Heaters Shop All

Outdoor Home

Vitamins & Supplements Shop All

Sports, Fitness & Outdoors

Camping & Outdoor Gear Shop All

Sports, Fitness & Outdoors

Elementary School Supplies Shop All

Office & School Supplies

Middle School Supplies Shop All

Office & School Supplies

Travel Bags & Accessories Shop All

Luggage & Travel

Travel Size Essentials Shop All

Luggage & Travel

Riding Toys & Outdoor Play Shop All

Toys

Building Sets & Blocks Shop All

Toys

Vehicles & Remote Control Shop All

Toys

Dress Up & Pretend Play Shop All

Toys

Action Figures & Playsets Shop All

Toys

Arts, Crafts & Creative Play Shop All

Toys

Science & Discovery Toys Shop All

Toys

Collectible Surprise Toys Shop All

Toys

Fabric Care & Softeners Shop All

Household Essentials

Brooms, Mops & Convenience Tools Shop All

Household Essentials

Vitamins & Supplements Shop All

Health & Wellness

First Aid & Topical Treatments Shop All

Health & Wellness

Masks, Gloves & Hand Sanitizers Shop All

Pet

Pet Cleaning & Floorcare Shop All

Pet Vacuums & Cleaners

General Hardware

Meat & Seafood Shop All

navy uniforms

L'Oreal

LOreal Paris Superior Preference Permanent Hair Color

4.72 Based on 475 reviews

Retail Price:

~~$12.99~~

Color:

2 Natural Black

Size:

No Size

Qty:

overview

reviews (475)

shipping & returns

additional info

overview

Product information

Rich luminous fade-defying color.
Up to 9 weeks of radiance gray coverage & conditioning.
High impact shine.
Up to 9 weeks of fade-defying color.
Superior Preference is powered by a new Fade-Defying System: a perfect concentration of long-lasting dyes combined with conditioning gel texture for better fiber coating.
Provides long- lasting rich tones and up to 9 weeks of fade-defying color.
Beautiful gray coverage suitable for all hair types.
Rich luminous color: The shine protect conditioner, infused with a UV filter and vitamin E, helps keep first day color vibrancy & provide silky, resilient hair.
Use it once a week for high impact shine.
Unique floral fragrance.
Shade guide: If you hesitate between two Preference shades, choose the lightest one.
Color result may vary depending on your starting hair color and condition.
Not recommended for hair that has been previously colored Black.
Improved Experience: Now with a no-drip texture, the new conditioning gel formula offers better hair adherence and a more precise application.
Combined with the Shine Protect Conditioner, hair will be left soft and silky to the touch.
For hair longer than shoulders, more than 1 pack may be needed for full head coloring. Read and follow the insert.

Made in Mexico.

reviews (475)

shipping & returns

additional info

Legal

Our Partners

NEXCOM Hospitality Group

Military Star Card

USA.gov

Customer Service

Work For Us

Doing Business With Us

NEXt Level Rewards

Take A Survey

FAQ

NEXCOM Enterprise Information

Legal

Our Partners

Customer Service

Doing Business With Us

NEXt Level Rewards

Take A Survey

FAQ

Nexcom Enterprise Information

©2025 Navy Exchange Service Command all rights reserved. Navy Exchange Service Command, 3280 Virginia Beach Blvd, VA 23452-5724. This is an Official U.S. Navy Web Site. NEXCOM claims ownership in its trademarks regardless of the format in which they appear on this website and related pages or links.

Categories