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November 4, 2024 / NEWS RELEASE: 09-24
What’s in a name? The rebranding of Navy lodging
VIRGINIA BEACH, Va. – One of the six business lines under the Navy Exchange Service Command (NEXCOM) is a worldwide hospitality component, managed by the NEXCOM Hospitality Group. Building on its hospitality experience, NEXCOM Hospitality Group is rebranding its portfolio of Navy Lodge and Navy Gateway Inns and Suites (NGIS) properties to reflect best commercial practices, elevate the guest experience, work more efficiently and position these locations as the preferred choice in accommodation for military personnel, Department of Defense travelers and their families.
As part of this initiative, all NEXCOM Hospitality Group brands will undergo a refresh. During 2024, NGIS will begin rebranding as “Navy Inn,” featuring a new name and logo along with modern design elements and amenities. Additionally, in 2025, a new brand, “Navy Inn Crew Stay,” will be introduced at Naval Air Station Fallon, Nevada, followed by a second location at Commander, Fleet Activities Okinawa, Japan, with future locations under development. Finally, Navy Lodge will undergo a logo redesign as part of this rebranding effort.
The first Navy Inn prototype will make its debut at Naval Air Station Oceana, Virginia, with a ribbon cutting on Nov. 7, 2024. This 'soft launch' offers NEXCOM Hospitality Group a valuable opportunity to appraise various elements of the rebrand, from refined materials, vibrant color schemes and associate uniforms to a captivating Lone Sailor display, enhanced lighting and inviting lobby features—including a distinctive heritage wall. Guests will also find updated guest amenities with eco-friendly premium in-room bath amenities, plush Harbor Home towels alongside designated workspace and complimentary Wi-Fi, all crafted to offer an unparalleled hospitality experience.
Navy Inn Crew Stay lodging will provide lodging for Sailors on long-term mission stays. It will synchronize the strength of naval traditions with comfortable accommodations and functional spaces that will provide active, front-line Sailors a port of tranquility. Navy Inn Crew Stay locations will boast cutting-edge gaming rooms, personal hubs with comfortable seating and ample lighting for recharging and productivity and hydration stations with ice and filtered water. Navy Lodges will continue to provide spacious suites with fully equipped kitchens, premium mattress and bedding and eco-friendly in-room bath amenities all while prioritizing renewable materials whenever possible.
“The rebranding of Navy Lodges, Navy Gateway Inns & Suites and the launch of Navy Inns is a strategic decision to align our services with modern hospitality standards, ensuring that we continue to provide unparalleled comfort and support to our military community,” explained Ronald Loman, Senior Vice President, NEXCOM Hospitality Group. “We are confident that this focus will help enhance guest satisfaction and brand loyalty at all our locations around the globe.”
NEXCOM Hospitality Group is comprised of 36 Navy Lodge and 59 NGIS locations that offer guests award-winning hospitality and empowers mission readiness by providing exceptional, high-quality accommodations worldwide, while optimizing government travel budget savings. Last year, NEXCOM lodging facilities sold nearly 4.1 million room-nights, saving the Navy and Department of Defense official travelers over $165 million.
About NEXCOM
The Navy Exchange Service Command (NEXCOM) is one of 11 commands under Commander, Naval Supply Systems Command (NAVSUP). NEXCOM oversees seven business lines that include Navy Exchange (NEX) stores, Navy Lodges, Navy Gateway Inns & Suites, Ships Store Program, Navy Clothing and Textile Research Facility, Uniform Program Management Office and Telecommunications Program Office. NEXCOM's mission is to provide authorized customers quality goods and services at a savings and to support Navy quality of life programs for active duty military, retirees, reservists, veterans, DoD civilians and families. Since 1946, NEXCOM has given over $3.7 billion to support Navy MWR. Shop online at myNavyExchange.com.
About MCX
The Marine Corps Exchange (MCX) is one part of the Marine Corps Community Services (MCCS) ecosystem of programs that supports and enhances the operational readiness, war fighting capabilities, and life quality of Marines, their families, retirees and civilians. MCCS is valued by leadership as being a single, relevant portfolio of programs and capabilities that provides unwavering support to Marines and their families throughout their entire career journey with the United States Marine Corps. MCCS leverages this single program delivery capability by consolidating MCX, MWR and Family Programs to deliver goods and services at over 2,250 facilities with a staff of more than 12,000 employees worldwide. In addition to providing the on installation services, visit mymcx.com/shopping to learn about additional online offerings.
About Navy-Marine Corps Relief Society
Since 1904, the Navy-Marine Corps Relief Society has financial assistance and education to active duty and retired members of the United States Navy and Marine Corps, their eligible family members and survivors – when in financial need. Headquartered in Arlington, Virginia, the Society is a non-profit, charitable organization that is staffed by over 3,000 volunteers, and a small cadre of employees, in offices around the world – ashore and aboard ships.
