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February 20, 2020 / NEWS RELEASE: 03-20
NEXCOM Ships Store Program Brands 100th Ships Store
The Navy Exchange Service Command’s (NEXCOM) Ships Store Program reached a milestone in January when it branded its 100th ships store onboard USS PORT ROYAL (CG 73) stationed in Pearl Harbor.
“We started renovating ships stores to look and feel more like NEX stores ashore seven years ago,” said Scott Gray, Vice President, NEXCOM’s Ships Store Program. “In addition to looking more like the NEX, the stores offer more products for sale and are now merchandised together to make it easier for the Sailors to find what they’re looking for quickly. Once a ships store has been renovated, sales increase, on average, by 25%. The increase in sales and profits benefit the Sailors onboard the ship through funding for afloat recreation needs.”
In 2013, NEXCOM’s Ships Store Program and Store Operations along with NAVSUP Fleet Logistics Centers embarked on an ambitious partnership to brand fleet ships stores. The goal of the branding was to give each ships store a more vibrant and professional visual presentation as well as provide professional merchandising training to the ship's Retail Services Specialist (RS) personnel onboard.
Currently, there are 34 ships stores in the fleet that remain to be branded.
About NEXCOM
The Navy Exchange Service Command is one of 11commands under Commander, NAVSUP. NEXCOM oversees 100 NEX facilities and nearly 300 stores worldwide, 39 Navy Lodges, the Ships Store Program, the Uniform Program Management Office, the Navy Clothing and Textile Research Facility and the Telecommunications Program Office. NEXCOM's mission is to provide authorized customers quality goods and services at a savings and to support Navy quality of life programs for active duty military, retirees, reservists and their families. NEXs and Navy Lodges operate primarily as a non-appropriated fund business instrumentality. NEX revenues generated are used to support Navy Morale, Welfare, and Recreation programs. Since 1946, NEXCOM has given $3.6 billion to Navy MWR quality of life programs. Shop online at myNavyExchange.com.
