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L'Oreal

L'Oreal Feria Absolute Platinums Hair Color Extreme Platinum

Product Rating 3_0 3.04 Based on 2151 reviews

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Lightening System, Advanced, Extreme Platinum

Absolute platinum Lightens up to 7 levels. With anti-brass conditioner. Crystal-clear platinum result. No ammonia. New look. Same great shade. New model! Multi-faceted shimmering colour. Feria redefines platinum. Feria introduces the next generation in lightening technology. Exclusive anti-brass conditioner provides cool tones to help prevent brassiness while leaving hair conditioned. Bold prismatic shimmering platinum.

Shimmering Lightening System: Our most advanced lightening system provides absolute platinum results for weeks. All this, with no odor. Anti-brass conditioner provides absolute platinum clarity. Never dull. Never flat. Never wrecks. Extreme Lightening System for crystal-clear platinum results. Absolute platinum inspired by cutting-edge fashion. Expressive colour for the visionary. Absolute Platinum is custom-blended by master colourists for the imaginative trendsetter. Achieve absolute lightening without compromising on conditioning or clarity. Extreme platinum lifts hair up to 7 levels. Ideal for medium brown to dark blonde hair. Not recommended on predominantly gray or heavily highlighted hair. 

Store between 50 degrees F and 80 degrees F.

Shimmering Bleaching Powder: Potassium Persulfate, Sodium Metasilicate, Sodium Persulfate, CI 77891/Titanium Dioxide, Silica, Kaolin, EDTA. Anti-Brass Conditioner with Direct Dye: Aqua/Water/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, Cetyl Alcohol, C12-15 Alkyl Benzoate, Parfum/Fragrance, Isopropyl Alcohol, Hydroxyethylcellulose, Trideceth-6, Guar Hydroxypropyltrimonium Chloride, Linalool, Hexyl Cinnamal, Chlorhexidine Digluconate, Benzyl Alcohol, Citric Acid, Butylphenyl Methylpropional, Cetrimonium Chloride, Limonene, Geraniol, Amyl Cinnamal, Benzyl Benzoate, Hydroxyanthraquinoneaminopropyl Methyl Morpholinium Methosulfate, Sodium Hydroxide. Shimmering Developing Creme: Aqua/Water/Eau, Paraffinum Liquidum/Mineral Oil/Huile Minerale, Hydrogen Peroxide, Cetearyl Alcohol, Steareth-20, PEG-4 Rapeseedamide, Glycerin, Polyquaternium-6, Hexadimethrine Chloride, Tocopherol, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid. Shimmering Lightening Creme: Aqua/Water/Eau, Cetearyl Alcohol, Ethanolamine, Propylene Glycol, Deceth-3, Laureth-12, Oleth-30, Lauric Acid, Glycol Distearate, Polyquaternium-22, Silica Dimethyl Silylate, Pentasodium Pentetate, Parfum/Fragrance, Carbomer.

Important: Follow the usage advisory. Haircolor can cause an allergic reaction. Usage Advisory - Safety Warnings: Anti-Brass Conditioner: Caution: This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness. Perform a skin allergy test 48 hours before each application of anti-brass conditioner (See the insert). Remember to buy your product 2 days ahead of time. Do not use on sensitive or irritated scalps. Avoid contact of this product with eyes and skin. If product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Keep out of the reach of children. Shimmering Bleaching Powder. Caution: Keep out of reach of children. Avoid contact with eyes and skin. This product contains persulfates and other ingredients which may cause serious irritant, respiratory and/or allergic reactions. Do not inhale or ingest. Prepare and use only in well-ventilated area. Enclosed insert contains important health and safety information. Read accompanying directions completely prior to use. Do not use on relaxed hair.