Say goodbye to straightening tiny sections of hair multiple times with a flat iron. With Straight Up Max, it's easy to straighten 4-5 times the amount of hair in a single pass, kicking the frizz keeping body and volume.
Product Features:
FAST FRIZZ-FREE FINISH
The secret behind the styling power is three different frizz-fighting technologies. Straight Up Max is the FIRST straightening brush that has as many ions as a dryer. The ionic bristles add a second layer of superior de-frizzing, and finally the powerful ceramic heated plates.
GETS HOT, STAYS HOT
Most heated brushes lose power as you style, but not Straight Up Max! Digital heaters combined with 65 ceramic heated plates deliver instant heat and maintain temperature for fewer passes, faster styling, and superior results.
EASY TO USE
Styling as easy as brushing your hair. We all know how to use a hair brush - and Straight Up Max combines the detangling power of a brush with the heated power of a flat iron to quickly and easily remove frizz and smooth your hair.