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All too often, tepid temperatures and watery melted ice cubes come between you and a refreshing drink. So we invented a glass to fix that. Using a proprietary cooling gel, our FREEZE drinkware quickly chills any beverage (beer, wine, liquor, iced tea, cold-brew coffee) to its ideal serving temperature and maintains that temperature for hours. FREEZE cups have nothing to install or calibrate, and you never have to deal with watered-down drinks. Just sip and enjoy.