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Conscious Beauty
We’ve identified five fundamental features to look for in conscientious brands, giving you the freedom to be true to your principles and yourself.
Natural Ingredients
Fewer hard to pronounce chemical compounds, more biodegradable and naturally derived ingredients. Better for you and the environment!
SheaMoisture
Featured Brand
Thayers
Featured Brand
Fresh
Featured Brand
Love Beauty and Planet
Featured BrandVegan
Through innovative use of plant-based alternatives, these brands are going vegan and removing animal byproducts from their goods to offer guilt-free choices.
Pacifica
Featured Brand
Aveda
Featured Brand
Bravo Sierra
Featured Brand
Everyone
Featured BrandCruelty Free
Animal welfare is important to us — that’s why we’ve identified brands that don’t test products and chemicals on animals.
Anastasia Beverly Hills
Featured Brand
Burt's Bees
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Mixed Chicks
Featured Brand
Duke Cannon
Featured BrandResponsible Packaging
Look for biodegradable packaging made using recycled materials to limit the amount of waste you leave behind.
Earth Therapeutics
Featured Brand
Every Man Jack
Featured Brand
Mario Badescu
Featured Brand
Living Proof
Featured BrandGive Back
These brands give back to the community, so every purchase will be a net positive for the world around you.
Aveeno
Featured Brand
Raw Sugar
Featured Brand
Kiehl's
Featured Brand
bareMinerals
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- Natural Ingredients
- Vegan
- Cruelty Free
- Responsible Packaging
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